Homegrown Fashion

Although making an impact in fashion in our goal, complementary to it is our origin. We’re a proudly Indian brand that aims to elevate Indian brands on a global level eventually. We want to represent our nation with pride and elevate standards.  

Inherently homegrown, proudly Indian.  

Taking Indian Fashion to Global Heights.

As proud Indians, we wanted to initiate India’s growth to levels which see us recognized with the biggest names in the world. Currently, many brands are coming out of India and embracing global principles to achieve success, which is a great sign. To join hands with such brands, the House of SAKU aspires to reach new heights too. With the whole control of the supply chain and all the products being Made in India, we’re a proudly homegrown brand at the forefront. Whilst the passion for quality and exquisite craftsmanship lies at the core of our brand, being homegrown throughout; fills us with pride.  

Commitment to quality craftsmanship and premium fabrics.

At SAKU, we thrive on being married to the idea of producing the very best for our audiences and cutting out all excess in the middle. Often, luxury is associated with the lack of availability, highly priced products, and the tag that is associated with the product, but that is where we want to reshape the future. As a brand, we’ve noticed the paying disparity that India currently possesses, and it is not very easy for the usual Indian guy to purchase something of very fine quality.  

We bridge the gap by making the very best, at an affordable price range. So, not one, but everyone can enjoy luxury the very same way. A SAKU guarantee is that, in every piece we make, every artisan that is involved, and on every touch point, our goal is to ensure the best quality possible without excessively pricing our products.  

Over the years, the meaning of Luxury has changed from what it was to the highest quality craftsmanship, great branding, and a seamless customer experience. All of which, we’re thriving to ensure that it’s at the topmost level. While redefining what luxury means, there was this notion that in order to make it in the most Indian way possible, we need to let India taste what this really means. All of which, led us to a modest pricing model to make our goods as accessible to the larger audiences as possible.  

Vertically integrated fashion house.

While we ensure high quality products, we didn’t want to leave anyone out. In the shopping experience, many a times a family of 4 would have to visit multiple stores to find what they want, and that would lead them to tiring themselves, being in stores they don’t have any work in. We saw this gap in the market, and SAKU proposes just the right fit for your whole family. It’s more than just products now, we’re selling a feeling. We want you to visit our store and befriend it like your own. A place where your toddler can play and stay, where your partner can sit or find their style, where everyone belongs, all the same.  

When we talk about fine experiences, this is what we mean. Not to go out for a quick refreshment because the SAKU café will serve you your preferred cup of coffee. Not to worry about your kids, because they’ll find their entertainment. The only worry would be to find which style suits you the best.  

An experience where all these things are taken care of beyond just products, is the genuine promise of SAKU – to make all of India feel it, will be us achieving one of our biggest goals.  

Making it a reality for India.

As a brand coming out of India, we want to earn that level of respect and loyalty with Indians first and then establish our standards globally. We pride on making our whole produce within India and maintaining exquisite quality from fabric to craftsmanship to marketing the same. Caring for all touch point to ensure a seamless customer experience, we want to pioneer into global standard work when our name is take. As a young brand, we aspire to grow, and with the help of our country’s base, it is pertinent for us to reach new heights, establish new standards, and provide Nothing but fine living, not just to one, but to all.

As we reach for new heights, we want to represent our nation on the largest stages and take india to an exquisite level, and it all begins within. An effort from the whole team of SAKU, and acceptance from the people of India, the largest population in the world.

To experience our new beginnings, visit our first Experience Centre, where all our dreams start shaping into realities.